Drizzle and Swirl Website Case Study
When Donna from Drizzle and Swirl approached us, she already had an online presence, but her existing Wix website no longer reflected the quality of her work or made it easy for customers to explore everything she had to offer. This Drizzle and Swirl Website Case Study shows how a carefully planned Wix Website Redesign created a fresh, modern WordPress Website that beautifully showcases her baking, improves the customer experience and provides a strong foundation for future growth.
As a home bakery and catering business based in Horsham, West Sussex, Donna creates everything from celebration cakes and cupcakes through to buffet catering and graze boxes. Her work deserved a website that was every bit as impressive as the products she creates.
A Fresh New Look for a Growing Local Bakery Business
Drizzle and Swirl has built an excellent reputation locally thanks to beautiful handmade bakes, fantastic customer service and glowing recommendations from happy customers.
As the business continued to grow, it became clear that the existing website was beginning to hold it back. While Wix had provided an initial online presence, Donna wanted something that looked more professional, was easier for customers to navigate and could grow alongside her business.
Moving to a WordPress Website offered exactly that.
The new website has a clean, welcoming design that immediately showcases the quality of Donna’s work while making it simple for visitors to browse her products, get inspired and make contact.
Drizzle and Swirl Website Case Study
Every business is different, and no two websites should ever feel the same. Although this was a relatively straightforward brochure website, the aim wasn’t simply to recreate the previous site. Instead, the project focused on creating a much more polished online presence that reflected the quality of the business today.
This Drizzle and Swirl Website Case Study demonstrates how even a five-page website can make a significant difference when it’s carefully planned around the customer’s journey and the strengths of the business.
The Brief
Donna wanted a website that was fresh, modern and much easier for customers to use.
The existing Wix website contained the right information but didn’t make the most of the fantastic photography or clearly present the different products available.
The new website needed to:
- Replace the existing Wix website with a modern WordPress website.
- Showcase the wide range of cakes, bakes and catering services.
- Make it easy for customers to browse galleries.
- Display genuine customer reviews.
- Include simple ways to get in touch.
- Work perfectly on mobile phones and tablets.
- Provide solid SEO foundations for future growth.
Keeping the website easy to update and straightforward for visitors was also an important part of the project.
About the Client
Drizzle and Swirl is a home bakery and catering business based in Horsham, West Sussex.
Donna creates a wide variety of handmade products including occasion cakes, cupcakes, iced biscuits, cookies, brownies, graze boxes and buffet catering for events.
Because much of her work is highly visual, professional photography plays a huge role in attracting new customers. This made the gallery one of the most important features of the new website and influenced many of the design decisions throughout the project.
For businesses like this, great Bakery Website Design isn’t just about attractive colours and fonts. It needs to make customers hungry the moment they arrive.
The Website Build
The finished website consists of five carefully planned pages:
- Home
- About
- Cakes and Catering
- Gallery
- Contact
Although simple in structure, each page has a clear purpose and guides visitors naturally through the website.
The Cakes and Catering page was organised into dedicated sections covering:
- Occasion Cakes
- Cupcakes
- Iced Biscuits
- Cookies and Brownies
- Graze Boxes
- Buffets and Catering
Breaking these services into clear sections helps visitors quickly find what they’re looking for while also supporting the overall Cake Website Design and Catering Website Design strategy.
As part of the Wix Website Redesign, unnecessary clutter was removed, the navigation was simplified and the overall layout became much cleaner and easier to browse.
Designed Around Beautiful Photography
One of the biggest strengths of Drizzle and Swirl is Donna’s fantastic photography.
Every cake, biscuit and buffet is beautifully presented, so it made perfect sense to allow the photography to become the star of the website.
The Gallery page was designed as one of the main features, with multiple image sections allowing visitors to browse different products without feeling overwhelmed.
Large, high-quality images create a much stronger first impression than large amounts of text ever could.
This style of Bakery Website Design works particularly well because customers often buy with their eyes first. Seeing previous work helps build confidence and encourages enquiries.
The result is a website that feels warm, welcoming and full of personality while still remaining fast and easy to navigate.
Built for Today’s Customers
Modern customers expect websites to work perfectly regardless of the device they’re using.
The new WordPress Website has been built to be fully responsive, ensuring the layout looks great across desktops, tablets and mobile phones.
Other features include:
- Embedded Google Reviews.
- Contact form.
- Facebook link.
- Instagram link.
- Easy navigation.
- Fast-loading pages.
- Mobile responsive design.
Displaying genuine customer reviews directly on the website helps build trust, while clear contact options make it simple for potential customers to get in touch.
Everything has been designed with the visitor experience in mind.
SEO Foundations
Although this wasn’t a large SEO project, every new website we build includes strong foundations to help future visibility.
For Drizzle and Swirl this included:
- Basic on-page SEO.
- XML Sitemap.
- Google Search Console configuration.
- Google Analytics configuration.
These features help search engines discover and understand the website while providing valuable data that can be used as the business continues to grow.
Starting with a properly built WordPress Website also provides much greater flexibility than the previous Wix website should Donna wish to expand her website or SEO strategy in the future.
View the Finished Website
You can view the completed website by visiting:
The finished website provides a professional online home for the business, showcasing Donna’s baking through clean layouts, beautiful imagery and simple navigation.
It demonstrates how thoughtful Cake Website Design and Catering Website Design can make a real difference without needing an overly complicated website.
Client Feedback
We’re always incredibly grateful when clients take the time to leave us a review, and Donna’s feedback perfectly sums up the experience we aim to provide.
“Hannah designed such a beautiful bakery website for me! The whole process was so quick, easy and stress free. My website is now so easy for my customers to see exactly what I do and it’s so beautifully presented. Thank you so much Gift of the Gab! x”
Donna Coller
Receiving feedback like this makes every project worthwhile.
The Outcome
The completed Drizzle and Swirl Website Case Study is a fantastic example of how a carefully planned Wix Website Redesign can completely transform a small business’s online presence.
Rather than simply replacing an old website, the project created a professional platform that showcases Donna’s work, highlights her fantastic photography and makes it easier for potential customers to explore her services and make contact.
The website is now much easier to navigate, fully mobile responsive and built on a flexible WordPress platform that can continue to grow alongside the business for years to come.
Thinking About a New Website?
Whether you’re launching a brand new business, replacing an outdated website or looking for a complete redesign, we’d love to help.
We build everything from affordable Budget Websites through to fully bespoke Custom Websites, alongside professional Website Refreshes and Rebuilds for businesses that already have an online presence.
If you’d like to see more examples of our work, take a look at our Portfolio or get in touch through our Contact Us page.
We believe every business deserves a website that reflects the quality of what they do, and this Drizzle and Swirl Website Case Study shows exactly how the right website can help a growing local business make the best possible first impression.
