Discover how we helped Aromist evolve from a workshop-based website into a fully functioning e-commerce website, supporting the growth of Tracy’s handmade skincare, soap and candle business both online and in-store.
Aromist Website Case Study
The Aromist Website Case Study demonstrates how a website can evolve alongside a growing business.
When Tracy first approached Gift of the Gab Web Design, the focus of the website was very different to what visitors see today.
Originally, the website centred around Tracy’s workshops, where she shared her knowledge and taught others how to create natural products using traditional methods and natural ingredients.
As the business grew, so did demand for Tracy’s products.
What began as a workshop-focused website gradually evolved into a professional E-Commerce Website, supporting the launch and growth of Aromist’s physical shop in Llangrannog, Llandysul, Ceredigion.
Today, the website showcases Aromist’s beautiful range of handmade soaps, candles, skincare products and gifts whilst allowing customers to browse and purchase online.
The result is a professional online presence that reflects both the business and the welcoming nature of the Aromist brand.
View the website: https://aromist.co.uk/
The Brief
Aromist is a small artisan business creating handmade soaps, candles, skincare and natural products inspired by nature.
As the business evolved, the website needed to:
- Support online product sales
- Showcase handmade products
- Promote the Aromist shop
- Retain information about workshops and events
- Create a professional online presence
- Reflect the brand’s natural identity
- Work seamlessly across all devices
- Support future business growth
The goal was to create a professional Handmade Skincare Website that balanced product sales, storytelling and brand identity.
From Workshops To An E-Commerce Website
One of the most rewarding parts of this project has been watching the business grow.
When we first started working with Tracy, the primary focus was promoting workshops and sharing her expertise with customers wanting to learn traditional skills and natural product making.
As Aromist expanded and Tracy opened her own shop, the website needed to evolve alongside the business.
The result is a professional E-Commerce Website that allows customers to browse products, learn about the brand, discover workshops and purchase directly online.
The website has become an important part of supporting both the physical shop and online sales.
A Handmade Skincare Website Built Around The Brand
The Aromist brand is built around natural ingredients, traditional methods and handcrafted products.
The website therefore needed to reflect those values.
Using soft colours, natural imagery and clean layouts, we created a Handmade Skincare Website that feels calm, welcoming and authentic.
Every element of the design has been chosen to complement the products and create a browsing experience that reflects the Aromist brand.
The result feels personal, professional and uniquely Tracy.
A Natural Products Website Designed To Sell
A key part of the website’s success is its ability to showcase products clearly.
The website now presents:
- Handmade soaps
- Natural skincare
- Candles
- Face scrubs
- Hair serums
- Gift products
- Seasonal collections
Creating a clear and attractive shopping experience was essential.
The finished Natural Products Website allows customers to browse products easily whilst maintaining the handcrafted feel of the brand.
Supporting The Physical Shop
The website doesn’t just support online sales.
It also helps customers discover and visit the Aromist shop in Llangrannog.
Information about the shop, location details, product collections and opening opportunities help bridge the gap between online browsing and in-person visits.
This gives Aromist a strong presence both online and within the local community.
A Small Business Website With Room To Grow
The Aromist Website Case Study is also a great example of how a Small Business Website can develop over time.
What started as a workshop-focused website has expanded into an established e-commerce platform without losing the personality that made the business special in the first place.
As new products, collections, workshops and ideas emerge, the website can continue growing alongside the business.
Mobile Responsive Across All Devices
Many customers browse and shop from their phones.
The website has therefore been fully optimised across:
- Desktop Computers
- Laptops
- Tablets
- Smartphones
Ensuring visitors can browse products and place orders wherever they are.
Key Features Delivered
E-Commerce Website Design
A professional online shop designed to support product sales and business growth.
Handmade Product Showcase
Beautiful presentation of soaps, skincare, candles and gifts.
Shop Integration
Supporting both online shopping and in-store visits.
Mobile Responsive Design
Fully optimised across all modern devices.
Workshop Information
Retaining information about workshops and events.
Natural Branding
A design that reflects the values and identity of Aromist.
Flexible Future Growth
Built to expand alongside the business.
SEO-Friendly Structure
Designed to support future visibility and online growth.
The Results
The completed website provides Aromist with a professional online presence that reflects the quality of the products and the personality behind the brand.
The website successfully delivers:
- Professional product presentation
- Improved online sales opportunities
- Enhanced customer confidence
- Mobile-friendly shopping
- Better brand visibility
- Support for the physical shop
- A platform for future growth
Most importantly, the website has evolved alongside the business, helping support Tracy’s journey from workshop leader to successful shop owner and online retailer.
What Tracy Had To Say
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“Hannah did an absolutely fantastic job with my new website! She was so brilliant in interpreting my vision as well as being super efficient and I am thrilled with my new website. I would recommend Gift of the Gab Web Design to everyone! Thanks again Hannah x”
Tracey Rix
Feedback like this is always wonderful to receive. Aromist has been a particularly rewarding project because we’ve had the opportunity to watch the business evolve over time, with the website growing alongside it from a workshop-focused platform into a successful E-Commerce Website supporting both online sales and Tracy’s beautiful shop in Llangrannog.
Seeing a business develop in this way is exactly why we build websites designed to grow with our clients rather than needing to be replaced as their businesses evolve.
Need An E-Commerce Website?
Whether you’re selling handmade products, gifts, skincare, candles or artisan goods, a professional website can help showcase your products and support business growth.
We create E-Commerce Websites, Handmade Skincare Websites, Natural Products Websites and Small Business Websites designed to reflect your brand whilst providing a smooth customer experience.
