Creative Touch Training Academy Website Case Study
When Creative Touch Training Academy approached Gift of the Gab Web Design, they needed more than a website refresh.
As a leading provider of beauty, aesthetics, and accredited training courses, they required a modern platform capable of supporting course promotion, student enquiries, online learning, eCommerce sales, funding information, and future business growth.
The existing website had served its purpose, but the academy had outgrown its capabilities. The goal was to create a powerful, all-in-one platform that reflected the professionalism of the business whilst providing students with a seamless online experience.
The result was a complete website rebuild combining WordPress, LearnDash, and WooCommerce into a single, fully integrated training platform.
View the website: www.creativetouch.training
The Brief
Creative Touch Training Academy offers a wide range of accredited beauty and aesthetics training courses, qualifications, CPD programmes, funded learning opportunities, and online education.
The new website needed to:
- Showcase a large catalogue of courses and qualifications
- Support online learning and student progression
- Sell industry products and essentials
- Provide funding and finance information
- Improve user experience across all devices
- Support future business growth
- Strengthen search engine visibility
- Create a professional online presence that reflected the academy’s reputation
The challenge was bringing all of these elements together without overwhelming visitors.
A Complete Website Rebuild
Rather than updating the existing website, we completely rebuilt the platform from the ground up.
The new website was carefully planned around user journeys, ensuring prospective students could quickly find qualifications, courses, funding options, online learning opportunities, and products.
Every page was redesigned to improve navigation, readability, and conversion opportunities whilst maintaining a professional and approachable feel.
LearnDash Learning Management System
One of the biggest features of this project was the integration of LearnDash.
As a leading learning management system for WordPress, LearnDash allows Creative Touch Training Academy to deliver structured online education directly through the website.
Students can:
- Access online courses
- Complete modules and lessons
- Track learning progress
- Download resources
- Return to learning at their own pace
- Access training from anywhere
This provides a professional online learning environment whilst giving the academy the flexibility to expand its digital course offering.
WooCommerce Integration
Alongside course promotion and student learning, the academy also required eCommerce functionality.
WooCommerce was integrated to provide a streamlined online shopping experience for industry products and training essentials.
This allows visitors to purchase products directly through the website whilst maintaining a seamless experience across the entire platform.
Qualifications & Course Structure
With multiple awarding bodies and qualification pathways available, organisation was critical.
The website was structured to showcase:
- VTCT Qualifications
- Qualifi Qualifications
- Focus Awards Qualifications
- CPD Courses
- Beauty Courses
- Aesthetic Courses
- Online Courses
- Education & Training Qualifications
This clear structure helps prospective students quickly identify the most suitable learning pathway for their goals.
Mobile Responsive Design
A significant percentage of students now browse courses on mobile devices.
The website was therefore designed to work flawlessly across:
- Desktop computers
- Laptops
- Tablets
- Smartphones
Ensuring users can browse, learn, enquire, and shop wherever they are.
SEO-Friendly Foundations
The rebuild also focused heavily on long-term search visibility.
The website includes:
- Structured page hierarchy
- SEO-friendly course organisation
- Mobile optimisation
- Internal linking opportunities
- Clear navigation
- Fast-loading layouts
- User-focused content presentation
Providing a strong foundation for future organic growth.
Key Features Delivered
Full Website Rebuild
A complete redesign and redevelopment of the academy’s online presence.
LearnDash Integration
A professional learning management system delivering online education directly through the website.
WooCommerce Integration
eCommerce functionality allowing products and training essentials to be sold online.
Accredited Qualification Showcase
Dedicated sections promoting multiple awarding bodies and qualifications.
Course Management System
Clear organisation of beauty, aesthetics, online, and education programmes.
Funding & Finance Information
User-friendly presentation of funding opportunities and flexible payment options.
Mobile Responsive Design
Fully optimised across all modern devices.
SEO-Friendly Website Structure
Built to support future search engine growth and visibility.
The Results
The finished website delivers a powerful all-in-one training platform that supports students from their first enquiry through to course completion.
By combining course promotion, online learning, student resources, eCommerce functionality, and accreditation information within a single platform, Creative Touch Training Academy now has a website capable of supporting its continued growth for years to come.
The new website is professional, scalable, user-friendly, and perfectly aligned with the quality of training the academy provides.
What The Client Had To Say
⭐⭐⭐⭐⭐
“I have had such an amazing experience with the team.
As a busy business owner with a run down website, lack of time and not really knowing what I needed, you have been patient, supportive and super quick turnaround for everything, always on the end of a message where needed.
I am so pleased to have a continued development process in place so we can grow our online presence with your support.
Amazing company, would highly recommend.”
Feedback like this is exactly why we love what we do.
Helping busy business owners navigate the process of rebuilding their online presence whilst providing ongoing support and development is what our service is all about.
Looking For A Website That Does More?
If your business needs more than a simple brochure website, we can help.
Whether you’re looking for online learning, eCommerce, memberships, student portals, booking systems, course management, or a fully bespoke platform, we create websites that are built around your business goals and future growth.
